Executive Overview
A strategic Design Leader with over 15 years of experience building and scaling high-performing design organizations, operations and systems. I specialize in transforming design from a service-oriented function into a core business driver. By sitting at the intersection of design, product, engineering, and business strategy, I develop systems and cultures that drive operational efficiency, stabilize enterprise partnerships, and deliver measurable ROI.
Leadership & Strategic Impact
Strategic Influence & Governance
• Product Development Management Team (PDMT): As a core member of the PDMT, I help define the long-term product strategy and resource allocation, ensuring that design initiatives are directly aligned with company-wide OKRs and fiscal targets.
• C-Suite Partnership: Currently leading a high-stakes corporate website redesign in direct partnership with the CEO, CTO, and Head of Marketing to redefine our digital brand identity and go-to-market strategy.
Organizational Resilience & Talent Management
• Full-Cycle Leadership: Proven track record of navigating the complexities of high-growth "hiring booms" as well as the strategic discipline required during recessionary layoff rounds. I focus on maintaining institutional knowledge and morale during periods of market volatility.
• Culture Architect: Lead a cross-functional Culture Team responsible for maintaining and advancing corporate values. I initiated and now oversee the semi-annual onsite collaboration weeks for the Product Development Group, a strategic initiative that has significantly improved cross-departmental trust and velocity in a distributed work environment.
Operational Excellence
• Design Ops & Systems: Architected sureUI, a multi-year design system initiative that reduced engineering rework by 50% and doubled whitelabeling speed.
• Enterprise Account Stabilization: Specialized in "rescue operations" for high-value enterprise accounts (e.g., Allstate), leveraging design QA and strategic branding to protect multi-million dollar contracts.
• Enterprise Account Stabilization: Specialized in "rescue operations" for high-value enterprise accounts (e.g., Allstate), leveraging design QA and strategic branding to protect multi-million dollar contracts.
Key Initiatives
Mandate: Eliminate massive design debt and fragmented user experiences that were slowing down the Product org.
Strategic Outcome: Architected sureUI and managed the transition from Sketch to Figma, resulting in a >25% improvement in design turnaround and a 25-50% reduction in UI development time.
Strategic Outcome: Architected sureUI and managed the transition from Sketch to Figma, resulting in a >25% improvement in design turnaround and a 25-50% reduction in UI development time.
Mandate: A "rescue operation" for a high-risk enterprise account facing significant QA defects and branding inconsistencies.
Strategic Outcome: Stabilized the Allstate partnership by delivering a WCAG AA-compliant, branded application experience. This project led to the formalization of the "Delivery Design" practice, a new organizational standard for client onboarding.
Strategic Outcome: Stabilized the Allstate partnership by delivering a WCAG AA-compliant, branded application experience. This project led to the formalization of the "Delivery Design" practice, a new organizational standard for client onboarding.
Mandate: Solve for complex B2B data workflows that traditional consumer-centric UI frameworks couldn't handle.
Strategic Outcome: Led the design of a standardized filtering and view module capable of managing 100k+ rows of data. This module is now the official enterprise standard for all data-heavy data grids in the company’s portfolio.
Strategic Outcome: Led the design of a standardized filtering and view module capable of managing 100k+ rows of data. This module is now the official enterprise standard for all data-heavy data grids in the company’s portfolio.
Core Executive Competencies
• Executive Presence: Direct collaboration with CEO, CTO, and Board-level stakeholders.
• Fiscal Stewardship: Budgeting for design systems, headcount planning, and ROI tracking.
• Change Management: Leading teams through organizational restructuring and pivots.
• Process Architecture: Design Ops, Agile/Scrum integration, and Cross-functional Governance.